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Sam Benton's Articles

  • What Future For Clothing Brands?
    You may be surprised to hear that the demand for printed catalogues is still significantly high for traditional catalogue and home shopping retailers.

    There’s been a long held view that the large traditional catalogue and home shopping retailers days gone by would gradually decline and die off alt
  • Ladieswear: Online versus High Street. No Contest
    However you look at it, we all need clothes. Young fashion stores, Department stores even supermarkets, they all sell clothing and some of them sell niche clothes to niche markets.


    However, there are few fashion stores that sell the entire gamut of ladies wear, from teenagers to very mature, from
  • Fashion Jeans Go Upmarket
    Jeans. Once upon a time they were the staple garment of any self respecting tradesman, odd job man or parents out with the kids at the weekend. Not anymore. Since Levi’s rewrote the rule in the 80’s with their ads on TV in the 80’s in an attempt to raise the profile of our humble jeans, there h
  • Body Shape Selection Helper
    Let‘s face it: we all like to think we are different. In doing so, we often give up on the prospect of ever owning a perfect fit skirt, jeans or dress because of our unique figures. Most of us don’t really believe the ‘one size fits all’ mentality so favoured by clothes manufacturers so we e
  • Advertise to millions -#2- Classified ads, e-zine promotion, safe lists.
    This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
  • Advertise to millions -#2- Classified ads, e-zine promotion, safe lists.
    This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

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