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Why is your 'From' address so important for email deliverability?
AOL only shows users the from address, not the from name. Therefore what if you have a from address with the domain part made up of your email service provider? Clearly your average recipient is going to be suspicious of this type of email address, particularly as they have been told by AOL so many times in the media about phishing emails.
Why do your email newsletters suffer from poor performance?
Most marketers measure their email newsletters in terms of the amount of opens & clicks they can generate. These stats tells us how well our email newsletters might be performing but to understand why something might not be here are some suggestions:
Which UK domain is the worst for email deliverability?
Different ISP’s have different filters meaning getting your email into the inbox at every ISP can be a nightmare and time consuming exercise. For consumer marketers whose lists could be made up almost entirely of a few ISP’s, checking these before the send is essential.
Email marketing spam content checker
Emailcenter offer a free email marketing spam content checker that scores your email against spam filter rules.
The checker looks at the following characteristics in your email marketing campaign:
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Content and phrases used in the email
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HTML tags and styles used
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Header information such as 'From' address and subject line
Email Marketing Software Maxemail moves to version 4
Email marketing software solution Maxemail from Emailcenter has now moved to version 4. Maxemail V4 features a whole new range of features to assist marketers with generating email campaign reports, increasing the relevancy of email messages and avoiding spam filters and blacklists.
Here is a summary of new functionality released in V4:
A Guide to Negligence Law
In English law the law of tort allows you to claim compensation for whiplash if you are involved in a car or motorcycle accident. But what does this law say, and how did it come into existence?
A Guide to Contributory Negligence
If you have been involved in a car or motorcycle accident that has led to a whiplash claim, you might be accused of contributing to the cause of the accident: the correct legal term for this being "contributory negligence". Here we look at the possible causes of contributory negligence and whether it prevents you from making a whiplash claim or other claim for compensation.
A Guide to Compensation in Whiplash Claims
If a person is able to prove that someone has been negligent and caused them loss, injury or expense, they are entitled to compensation. However, who or how do you determine how much compensation that person should receive?
10 must have features in your email marketing software
As well as helping with email deliverability by reacting to bounce messages from ISP’s and ensuring you minimise spam complaints it improves the productivity of the marketing team who do not have to manually trawl through a mailbox of bounce messages and unsubscribe requests before deleting them from your list.
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