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10 must have features in your email marketing software
As well as helping with email deliverability by reacting to bounce messages from ISP’s and ensuring you minimise spam complaints it improves the productivity of the marketing team who do not have to manually trawl through a mailbox of bounce messages and unsubscribe requests before deleting them from your list.
Which UK domain is the worst for email deliverability?
Different ISP’s have different filters meaning getting your email into the inbox at every ISP can be a nightmare and time consuming exercise. For consumer marketers whose lists could be made up almost entirely of a few ISP’s, checking these before the send is essential.
Why do your email newsletters suffer from poor performance?
Most marketers measure their email newsletters in terms of the amount of opens & clicks they can generate. These stats tells us how well our email newsletters might be performing but to understand why something might not be here are some suggestions:
Why is your 'From' address so important for email deliverability?
AOL only shows users the from address, not the from name. Therefore what if you have a from address with the domain part made up of your email service provider? Clearly your average recipient is going to be suspicious of this type of email address, particularly as they have been told by AOL so many times in the media about phishing emails.
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