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Michael Kay's Articles in Online Business
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The Seven Sources of Web Wealth
"The Seven Sources of Web Wealth" talks to the structure of opportunities on the web. The new player is faced with noise and confusion and typically has little knowledge of what's out there. Result, he or she grabs the first thing they see. This article provides a way of categorizing the opportunities and provides some simple pros and cons on each category
Get Started, Make Money! It?s Easier than you think?
"Get Started, Make Money! It’s Easier than you think…" talks to the ise of pre-packaged AdSense sites as a learning opportunity. These sites - once up - are immediate potential money-earners; but they are also prototypes that allow you to improve them and learn.
The Zen of Traffic
"The Zen of Traffic" talks to the seven ways traffic is generated by web entrepreneurs and the effectiveness of each. All require persistent effort and meditation on the results, hence the Zen of Traffic.
Avoid the Opportunity Trap
"Avoid the Opportunity Trap" talks to one of the top problems faced by the beginner web entrepreneur. Often too unskilled to build their own business, they are bombarded with opportunities that have apparently been pre-packaged to take out the tricky stuff. The article covers the seven rules for assessing opportunities
What It Takes to Build a DIY Web Business
"What It Takes to Build a DIY Web Business" There are seven core disciplines to web business. Mastering them is critical for success.
Sex Is At The Heart of Web Sales
"Sex Is At The Heart of Web Sales" talks to an idea that few if any starting web marketers will consider - the overwhelming presence of women in web shopping. Women dominate retail in the off line world and the same will be (or is) true on the web. Women have specific ways of thinking and acting when shopping - the new web entrepreneur nees to be aware of this - whether they are themselves male or female.
The Buck Stops With Your #1 Employee - You
This article is about dealing with your emotions when trying to make a success of web home business - loneliness, fear of falure, personality and more will determine your success.
Build the Perfect Sales Pitch
"Build the Perfect Sales Pitch" talks to the four keys of selling, whether face-to-face or in writing and how you can lever innate human responses to drive acceptance. If you can't sell you cannot succeed in getting your message out on the web.
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