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Martha Lewis's Articles in Advertising

  • Is Direct Mail Still Worth Investing On?
    Everybody these days has an email address. It's no longer even a question of if somebody has one, but rather, how many they have. From this common truth, it can be said that most people from the young- to the mid-age bracket can be reached electronically. For people in the marketing industry, we then start thinking, with email technology so popular, one of the best ways to tap into new clients and get the word out is through email marketing, right?
  • More Than Just A 2x3.5
    Every business or individual who wants to be perceived as professional must have a business card. Without a business card, it's like saying you don't want your business to grow or you don't want people to acknowledge that your business exists or you do not wish to spread the word about your business –you are not proud.

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