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Kirt Christensen's Articles

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  • What Is USP In AdWords Management?
    Now you need to reduce your message to its most relevant points. You may believe you have done that, but have you told your clients why the need to buy from you?
  • Tips for PPC Campaign Management
    Do you want your sites to click and convert better for you? The "peel and stick" method is the answer. It's just that this time you're not "peeling and sticking" keywords; you're "peeling and sticking" targeted web sites. This way your ads more closely match the content of the sites that you're advertising on.
  • PPC Management: The Value Of Relevance
    In the middle of 2005 Google began a new keyword status policy that put panic into the hearts of their advertisers. Now all of the keywords in Google's system had a required minimum bid. The bid could be anything from two cents all the way to 1 dollar or more.
  • PPC Management - Then And Now
    There was a time when you could get top position on high-volume, nonspecific keywords like "China" or "business" or "running" or "headache" for as little as $0.05 a click. If you did a Google search on one of these terms, only one or two results would show up, telling you that clicks were available for ultra cheap.
  • PPC Management - All About Visitor Value
    In internet marketing, the ones who make real money are the ones who have websites that have the highest visitor value. Visitor value is the average sales value of the clicks they get.
  • PPC Campaign Management - Headlines
    Your Google ads are an army of 100,000 tiny salesmen traversing the entire planet for you. And you only have to pay their salaries when the customers crack their doors open to listen to them.
  • Managing My Local Pay Per Click
    A great number of searches on Google are local. For a small price, compared to other media, you can get traffic and customers by using local ppc advertising for your business. It costs less than mailings and fliers; is more trackable than billboards and will at times contact more people than an ad in the Yellow Pages.
  • Managing Adwords - Hints To Selecting Keywords
    You'll capture the attention of your customer when you enter the conversation already taking place inside her head. With Google, you do this, and get more clicks as a result, by using your keywords skillfully in your ad. Bid on more keywords and you can capture the attention of more people - this is one of the most important rules of AdWords management.
  • Manage Your AdWords - Utilizing E-Mails
    If you utilize e-mail well, you can keep your customers with you 3 times as long. What is the most personal way to contact someone on the internet? Email is the answer. By using email you can sell to your customers over and over again, by forging a trusting relationship and making a business opportunity based on your individual personality.
  • Manage Google AdWords - Helpful Ideas
    Folks are drawn to relevant ads. The way to be successful with Google AdWords is the have relevance. Folks will click on your relevant ads. You will be rewarded by Google because of it and your costs will drop and your Profits will increase. This is because of your relevance.
  • INFO ON KEYWORD RESEARCH TOOLS
    Google has a keyword research tool of its own. To find it, click on the "Tools" link in the green strip at the top of your screen. Now you have two choices: If you've already got a full web site up and you don't want to start completely from scratch in guessing at all the keywords that are there, click on the "Site-Related Keywords" tab and simply enter the web address for one or several pages on your site. Google will search the site and come up with your keyword list for you.
  • How Many People Are Searching For This Product?
    There's nothing more frustrating than building a web site and waiting for people to just "show up." It's worse than watching paint dry. That's why PPC management is one of the most important parts of the online world.
  • AdWords Management Tips
    You Are Touching Two Groups Of People
  • AdWords Management - Using E-Mails
    Use e-mail correctly, and your customers will stick around three times longer. It's the most personal online medium there is. With it you can sell to your customers again and again by building trust and creating an entire business around your own unique personality.
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