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PPC Management - Then And Now
There was a time when you could get top position on high-volume, nonspecific keywords like "China" or "business" or "running" or "headache" for as little as $0.05 a click. If you did a Google search on one of these terms, only one or two results would show up, telling you that clicks were available for ultra cheap.
Managing My Local Pay Per Click
A great number of searches on Google are local. For a small price, compared to other media, you can get traffic and customers by using local ppc advertising for your business. It costs less than mailings and fliers; is more trackable than billboards and will at times contact more people than an ad in the Yellow Pages.
PPC Campaign Management - Headlines
Your Google ads are an army of 100,000 tiny salesmen traversing the entire planet for you. And you only have to pay their salaries when the customers crack their doors open to listen to them.
PPC Management - All About Visitor Value
In internet marketing, the ones who make real money are the ones who have websites that have the highest visitor value. Visitor value is the average sales value of the clicks they get.
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