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Jeff Alderson's Articles in Internet Marketing

  • How To Steer Clear Of Major Keyword Mistakes
    It would be nice if keyword research was an exact science, but it's not. Contrary to what marketing firms selling the latest, greatest and most expensive selection tools will tell you, this type of research is more of a form of art.
  • Choosing Keywords That Work
    For those new to website optimization, finding the right keywords can seem like the hunt for a proverbial needle in a haystack. In reality, the process isn't all that terribly difficult. As long as a few basic steps are taken and common sense is employed, even a beginner can come up with a good starting game plan for locating the right keywords.

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