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Why I Love Viral List Building

By: Kurt Schmitt

For beginning list building, I often recommend viral list builders, and I still use them successfully myself. Some marketers, even ones who are good at viral list building, don't like viral list builders. Not all these tools are created equal, however, and I suspect that some who don't like them, simply don't put them to good use.



So what does a viral list builder do? It gives you a way to leverage your existing subscribers and website visitors so that you create more traffic, and more subscribers. Several years ago, I heard them described as set and forget advertising techniques, and it's mostly true.



If you want to make every visitor count, these tools can help you acheive that at no cost. Some viral list builders work on page, some work as popups, and some replace a page entirely, such as a thank you page. Before I continue, I want to be sure that you understand that zero cost is referring to money only.



While these tools can be free, or free with an upgrade option, there are other costs involved. The fact that you're often building someone else's list or traffic as well as your own is a trade off I'm willing to make. I suspect most people don't use these tools to full advantage, and so they feel the trade offs are not worth it.



I like the simplicity of List Inferno, so we'll use that as an example. There are only three steps in the sign up process, and the code works with or without popups. Unlike some list builders, you can promote ezines on topics other than Internet Marketing, which I think is a plus.



How does it work? Basically, your traffic is used to show several ezine subscription forms on your site. Somewhere else on the web, your ezine details are presented as well. You simply enter your ezine subscription details in the List Inferno list builder and copy their code into your web pages. The more times you show a page with the code, the more chances you have of getting another subscriber.



The end result is that for every visitor to your web page, you get the opportunity to gain another subscriber. In my experience, the sign up rate with viral list builders is rather high. When I use these viral tools, my list building efforts often go on autopilot without much additional effort. If they slow down at all, I do a few things to get them going again and I'm good for a while.



I offer an ecourse on beginning list building in which I cover the basic elements that you need to properly build a list. One element that most list building courses tend to gloss over, is a way to reach potential subscribers.



Many people find it difficult, though to drive traffic to their sign up pages. In addition, many beginning Internet Marketers don't want to spend money on a website. Somewhere along the way, someone has told them a free website will work just as well. I recommend that you build and develop your own top level domain name website as soon as you can. In the meantime, viral list builders can often be used with free websites. Once the viral effect takes over, you should be able to earn the few dollars necessary to buy your own domain name and hosting.



One rather simple technique you can use to enhance the viral effect is to create several pages on your site, all of which have good information and proper keyword density. Place the list building code on each of those pages.



In order to generate the viral effect of the list builder, drive traffic to those pages using whatever means you normally would. Then, within your emails to your subscribers, give them a reason to visit to those pages.



The ideal scenario is to not only have organic traffic working for you, but each subscriber as well. When this method is properly executed, each subscriber triggers new opportunities to aquire additional subscribers. By modeling this type of system, you'll be an expert viral list builder in record time.

Article Source: Free Content Articles Directory

Author Kurt Schmitt works with and teaches list building solutions that work. If you're interested in generating more traffic and more subscribers through viral list building pick up a copy of his ecourse.

Don't reprint this article. Instead, reprint a free unique content version of this same article.

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