THE ADOPTION OF INTERNET BUSINESS Socioeconomic Characteristics

Earlier adopters are not different from later adopters in age. There is inconsistent evidence about the relationship between age and innovativeness; about half of the some 228 studies in this subject show no relationship, a few show that earlier adopters are younger, and some indicate thay are old.

Earlier adopters have more years of formal education than later adopters.

Earlier adopters have higher socail status than later adopters. Status indicated by such variables as income, level of living, possession of wealth, occupational prestige, self-perceived identification with a social class, and the like. However measured, social status is usually positively related with innovativeness.

Earlier adopters have a greater degree of upward social mobility than later adopters. Evidence suggests that earlier adopters are not only of higher status but are on the move in the direction of ftill higher levels of social status. In fact, they may be using the adoption of innovations as one means of getting there.

Earlier adopters have large units (farms, schools, companies, and so on) than later adopters. The social characteristics of earlier adopters mark them as more educated, of higher social status, and the like. Thay are wealthier and have large units. Socioeconomic status and innovativeness appear to go hand in hand.

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