THE ADOPTION OF INTERNET BUSINESS Innovation

The conceptualization of the present model of the innovation-decision process consists of the five stages : (Rogers,1995 p.162)

Stage One: Knowledge : occurs when an individual (or other decision-making unit) in exposed to an innovation's existance and gains some understanding of how it functions.

Stage Two: Persuasion : occurs when an individual (or some other decision-making unit) forms a favorable or unfavaorable attitude toward the innovation.

Stage Three: Decision : occurs when an individual (or some other decision-making unit) engages in activities that lead to a choice to adopt or reject the innovation.

Stage Four: Implementation : occurs when an individual (or some other decision-making unit) puts an innovation into use.

Stage Five: Confirmation : occurs when an individual (or some other decision-making unit) seeks reinforcement of an innovation-decision already made, or reveses a previous decision to adopt or reject the innovation if exposed to conflicting messages about the innovation.

It's found that there are significant differences between early and late knowers of Innovations in terms of innovation as follows: (Rogers, 1995.p.167)

1) Earlier knowers of an innovation have more formal education than later knowers

2) Earlier knowers of an innovation have higher socioeconomic status than late knowers

3) Earlier knowers of an innovation have more exposure to mass media channels of communication than later knowers

4) Earlier knowers of an innovation have more exposure to interpersonal channels than later knowers

5) Earlier knowers of an innovation have more chanes agent contact than later knowers

6) Earlier knowers of an innovation have more social participation than later knowers

7) Earlier knowers of an innovation have more cosmopolite than later knowers

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