Article Search:

Home | Internet Marketing | Ppc Advertising


PPC Campaign Management - Headlines

By: Kirt Christensen

Your Google ads are an army of 100,000 tiny salesmen traversing the entire planet for you. And you only have to pay their salaries when the customers crack their doors open to listen to them.



Salesmanship in print is advertising. The same language used for selling or persuading someone to buy your product via the phone or in person, is the same language to use when composing your Google ads.



Before you try to write advertising copy, you should try to explain what you're selling to someone who might buy. And then, when they raise their eyebrows and lean forward, pay attention to what you just said.



Those tiny Google ads will succeed for exactly the same reasons. The only challenge is your limited space. Remember, the headline is 25 characters or less, and each line of the body is 35 characters. The web site URL displayed in the ad can also be up to 35 characters long.



You see your limits here. That is alright though. You don't have a complicated goal: clarity, simplicity, relevance.



Those advertisers with academic accolades may find they are at a disadvantage when creating their ads. This is one instance where and education can be a handicap.



It doesn't take a literary genius. Common language is more what Google ads are like. No need for fancy talk. You want to communicate with your customers in a comfortable easy manner. That is what will make him want to click.



Just like in print advertising and on web pages, your headline swings the biggest difference in response. It's in that split second reading of your headline copy that your customer first makes up his mind whether you're really relevant.



To begin with he finds the keyword he typed in is there in your headline. This is his first sign from you that you are actually relevant. What this indicates to you is that you need to make sufficient ad groups so that each one of your major keywords has it own unique ad.



For instance, what if you sold custom power supplies? There is certainly more than one direction a potential client can come looking for the product or service you sell. He may be searching for "adaptors". He might be searching for "power supplies". He might be searching for "transformers".



What you must do is head to your keyword tool, like Wordtracker, or maybe special keyword generation software, and you search out all of the possible keyword variations and relative terms for your market niche. Then divide them into small groupings that can be matched to specific ads. Like:



Custom Power Adaptors



Record-Speed Custom Production Time



Get a Full Quote in 1 Business Day



XYZAdaptors.com



adaptor



adaptors



ac adaptor



power adaptor



custom adaptors



Custom Transformers, Fast



Inventory Cost, Lead Time Advantage



Get a Quote in One Day or Less



transformer



transformers power



transformers



electrical transformers



voltage transformers



Power Supplies to Order



Inventory Cost, Lead Time Advantage



Get a Quote in One Day or Less



XYZAdaptors.com



power supply



power supplies



switching power supply



dc power supplies



ac power supply



They are not flashy ads, right? They aren't heaped with gushing verbiage; in actuality, to people like you and I they are most probably boring. They should be. They're not directed to you and I.



These ads are aimed at engineers. They use language and terminology that is understood and appreciated by engineers. This is a perfect ad for the audience it is aimed at. The most telling fact is, they have a good click through rate.



Using your major keywords in your headline and creating as many different ad groups as you need with all of your biggest keywords is what makes the formula work.

Article Source: Free Content Articles Directory

With over a decade of experience in google adwords management , Kirt Christensen, will share his experience in PPC management, by presenting you hints he found that are effective (and some that aren't). www.managemypayperclick.com">www.managemypayperclick.com

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive PPC Advertising Articles Via RSS!
Additional Articles From - Home | Internet Marketing | Ppc Advertising
 Miscellaneous:
Writers:
Sign Up for a free account
Submit Articles
Member Login
Submission Guidelines
New Articles:
Ezine Notifications
Article RSS Feeds
Statistics:
Top Authors
Most Popular Articles
Today's Hot:
About Us
Link to Us
Contact Us
Privacy Policy
Terms of Service

Powered by Article Dashboard