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Managing Adwords - Hints To Selecting Keywords

You'll capture the attention of your customer when you enter the conversation already taking place inside her head. With Google, you do this, and get more clicks as a result, by using your keywords skillfully in your ad. Bid on more keywords and you can capture the attention of more people - this is one of the most important rules of AdWords management.

Nothing endears you to your customer like reading his own diary, showing that you know what it feels like to be him. Telling him exactly what his day was like today. And that's what it means to enter the conversation inside your customer's head. When you step right into his thoughts and talk to him the way he talks to other people and himself about things that are important to him, he'll listen to you.

The keyword people type in is the conversation inside their head, at that very moment. Your ad will capture peoples' interest when it repeats to them what they're thinking. So putting your keywords in your headline, and in the body of your ad, and in your URL are all part of a sound advertising strategy.

If you have keywords showing up more places in your ads, you have a bigger chance of getting more clicks. Look for it in your headline. Look for it in the body of the ad and you should look for it in the display URL. Say someone is searching for "German" or "Learn German", how many times are they going to find their keywords in this ad:

Want to Learn German?

5 Crucial Principles You Must Know To Master German, and Fast

www.MasterGermanFaster.com

When powerful AdWords Management equals knowing what people are searching for and sending it right back to them in the form of an ad, where do you look to find what it is they are searching for. How do you find the great keywords and more importantly the keywords that can boost profits?

The quickest place to start is with Overture's Keyword Selector Tool, available for free at http://inventory.overture.com. It gives you an immediate sense of how valuable each of your keywords will be relative to the others.

458,579 learn german

103,157 german shepherd

85,210 german

22,970 german dictionary

16,990 german english dictionary

16,294 german translation

15,992 german shepherd dog

14,409 german translator

13,037 german shepherd puppy

11,646 english german dictionary

10,187 german to english

9,810 german to english translation

9,800 german short hair pointer

Take a quick glance at the above list and you will see where the traffic and money are. It is clear as well that some of those keywords don't belong on your list.

Without it costing you a penny you now have a clear list of the negative keywords for your list. Negative keywords are keywords you specify that you do not want you ad to show on when people use them in a search. You put them into your keyword list with a negative in front. Like this:

-dog

-puppy

-shepherd

-pointer

-dictionary

-translator

-translation

-hair

-etc.

Anytime someone has this word in a search, your ad won't show up.

What is it going to cost you in reality, to bid on these words? To fin the answer to that question go over to the Yahoo Resource Center at www.overture.com, and select the "Bid Tools" button. After you put in "learn German" in the search box, you will be shown a list of prices that advertisers will pay to advertise their goods at Yahoo sites. They range all the way from forty-seven cents down to five cents.

Now this isn't Google we are talking about, it's Overture. When this article was written, Yahoo was organizing its search pages by bid only. Google on the other had gives preference to those ads that have good click-through rate. The competition and nature of the traffic are different between Google and Overture.

Don't let this throw you though. Overture's Bid Tool is quick indicator of the kind of business advertisers are able to generate with their Yahoo clicks. By this example advertisers weren't willing to pay more than 47 cents per click. When you contrast that with what you see for "home mortgage", where the top bid on Overture is over 4 dollars, you can see what the business possibilities are for the "learn German" market are or aren't.

Article Source: Free Content Articles Directory

With over ten years of experience in adwords management , Kirt Christensen, will share his experience in adwords management, by giving you tips he found that work (and some that don't work). www.managemypayperclick.com">www.managemypayperclick.com
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