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Manage Your AdWords - Utilizing E-Mails

If you utilize e-mail well, you can keep your customers with you 3 times as long. What is the most personal way to contact someone on the internet? Email is the answer. By using email you can sell to your customers over and over again, by forging a trusting relationship and making a business opportunity based on your individual personality.

Discussions about AdWords are not complete without talking about how to make a lasting relationship out of that costly fraction-of-a-second click. When a person clicks on your Google ad, you are charged fifty cents no matter what happens next. If that person stays on your page less than 5 seconds, he is out of there and you most likely won't see him again without another costly click.

Fifty cents for five seconds of someone's attention-dang, that's $600 an hour! Kind of depressing if you look at it that way. On the other hand, if that person gives you her e-mail address, you can communicate with her on a regular basis for little or no cost. If you're trying to sell a $1,000 product, which is easier to get from your prospects: a $1,000 order or their e-mail address?

When your sales process is more involved, there is a greater need to divide it into more manageable steps.

The Effectiveness Of Email Use Relies On Being Personal

Run-of-the-mill advertisers have little respect for the personal nature of e-mail. They don't realize how easy it is to turn off otherwise receptive prospects to their message, just by violating that.

It is essential to write as an individual. The exception is, if you are writing to someone who is a part of a group where each member knows the other members. Otherwise always compose your emails on a personal vein. Speak to your client, one person.

1. A "From" Field that Shows You're a Real Person

Consider that if speaking to an individual in the text of your message is working than think how to apply that to other areas of the email. How about your "from" field. Look at the different impressions that these "from" lines make:

Bill Kastl

William Kastl

William Kastl

Nakatomi Corporation

William D. Kastl, Nakatomi Corporation

Nakatomi Sales Department

Bill Kastl, Nakatomi Sales

You want to be warm and personal without looking like spam. This is a challenge because spammers are themselves always trying to make their messages look like they're from some forgotten old friend. The key is to say something that is so specific to their particular interests they know no spammer would ever come up with it.

Select a from field that will cement your customers to you.

2. An Intriguing Subject Line

The context of your email is what will spell success or failure for your email. The subject line will work, not because of a standardized copywriters rule, but because they say something about what a targeted group of people are interested in at that moment.

If we showed you generic examples of e-mail subject lines, it would be almost impossible for them to not sound like spam. So let's take examples from a specific context that you understand: Google AdWords

* When Google is NOT the Best Way to Get a Customer

* Are Google Employees Spying on You?

* Google's 'Don't Be Evil' and all that

* Five Insidious Lies About Selling On The Web

The subject lines dont blare at the reader with cheap promotional verbiage, they are suggesting to the reader that there is a tale to be told. They intrigue them instead of repelling them.

Article Source: Free Content Articles Directory

With more than a decade of experience in adwords management , Kirt Christensen, will share his experience in adwords management, by giving you ideas he found that work (and some that don't work). www.netbreakthroughs.com">www.netbreakthroughs.com
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