How to win the SEO war in 2007

Of all the challenges that webmasters face, SEO is one of the most daunting. If you are unsure what it is, SEO stands for Search Engine Optimization, meaning how you as a webmaster can get Google, Yahoo, and MSN among others to rank your website high up for the competitive keywords that you want. When I personally approach SEO, I do not look at it as just a single task at hand. Instead, I break it down, most notably into 2 main categories that I can focus on.

In its simplest form, I like to divide SEO down into 2 more manageable areas. The first of two categories is On-site Optimization, and the second area, predictably is Off-site Optimization. Both are important, many webmasters do not grasp or utilize this. Some of them preach that on-site optimization is truly the only important form of SEO, many others will say that off-site optimization is what will get you top rankings in the search engines. But the real deal is that they are both important, and neither should be ignored. So what is the difference between the two.

In a nutshell, On-site optimization is doing everything necessary to optimize your own webpage. Off-site optimization is the Link Popularity, Link Relevance, and anything else that is not a direct change to your own webpage. For a good example of just how powerful Off-site optimization is, Google the word failure. It is pretty safe to say that George Bush is not optimizing for that term anywhere on the Whitehouse webpage. In my opinion, the key factors of SEO, in no particular order are:

1) Link Popularity and Link Relevance (Off-site) 2) Internal Linking Structure (On-site) 3) Content Relevance (On-site) 4) Crawl-ability / Code Optimization (On-site)

This may seem like I a dumbing down of the art of SEO, which in some regards it is. However, the key factors that I just mentioned above are the basis and can be broken down into much further analysis, such as the kind that you may find in an in-depth book or report. One thing to keep in mind with SEO in 2007 is that getting high rankings on the Search Engines is not going to happen overnight, or sometimes even at all, just because you have optimized your webpage. If this were 7 or 8 years ago, then keyword stuffing and meta-tags would work just fine. But that form of optimization will just not cut it in todays competitive search engine market. Do not let this dissuade you though. Just make sure that you utilize a balanced attack of on-site and off-site optimization, by the use of social-networking sites, link partnering, quality content, text link campaigns and more.

Article Source: Free Content Articles Directory

Jonathan Heusman has been honing his marketing skills online for the past 9 years. Find out the tricks, tools, and tips that he utilizes to gain the competitive edge in internet marketing at his website Major Marketing Tools

Please Rate this Article

Not yet Rated

Click the XML Icon Above to Receive Marketing Articles Via RSS!

Additional Articles From - Home | Business & Money Making | Marketing

Learn About Niche Product Creation - By : GURMEET KAUR
An Amazing Earning Opportunity- Google Adsense - By : jain_ashish
You don’t want to commit For Article Marketing! - By : Hanspal
Types and Styles of Promotional Products - By : sourab
Online marketing experts developed new and innovative methods to reach customers! - By : gurcharan
Tips to Choose a Good Resale Rights Package - By : mukesh rana
My Google Adsense Earnings Dramatically Shot Up - By : Manish Kr Bansal
Get Free Ebooks To Resell On Ebay!!! - By : Kumarsunil
How Affiliate marketing - Things to bear in mind? - By : Kumarsunil
Resale Rights: Ways To Make A Sales Copy Convert Like Crazy - By : Daffy

Miscellaneous:

	Print This Article
	Post Comment
	Add To Favorites
	Email to Friends
	Ezine Ready

Writers:

New Articles:

Ezine Notifications
Article RSS Feeds

Statistics: