How to Market Your Travel Photos using a Site Map

A Tip for Tourists: Use a site map to market your travel photos

If you are a shutter bug, you have dozens of photos in your computer that could be making money for your next trip. How? Set up a web site (using a free service, such as geocities.com) and post your photos with a "watermark" or label that clearly identifies the photos as your work.

Then you need to draw attention to your site. As you know, a website is a group of pages that can be viewed using an Internet browser. These pages are in Hyper Text Markup Language (HTML) and they are connected to a 'common URL' - or the website's homepage (the Universal Reference List). Starting from the homepage, the viewer can look through the website by clicking on hyperlinks.

That's how you can organize your photos, perhaps by color, destination or in other groups, such as "people," "places" and "things." or the URLs of the different web pages.

Pricing

Once your photos are displayed and organized, you need to compete for the attention of marketing professionals who want interesting images. Consider how much it costs to send a person in the field ot get a photo of the Leaning Tower of Pisa. Well, stock photo images are available for $25 to $69, so consider a search of "price stock photos" to help you set your price range.

Then the idea is to get your photos viewed by people who are looking for photos.

One way is to include a site map in your web site. A site map is a page that give a list of the pages in your site. A site map can have diagrams, actual maps, or words to describe locations.

A good example is the Yahoo site map. Like a table of contents for a book, the map helps viewers find data on the Yahoo web site quickly. The secret i a clear description of the general key words of each page in the site.

More important for marketing your web site: the site map helps communicate with search engine programs (called "spiders") to find these pages.

The sitemap helps to optimize your site's organization. It is a useful took for marketing your site to other lists and search engines.

Here are some tips:

1. Give a clear title at the top of the web page. Use clear words, not common articles such as "the" or "and".

2. Use the same keywords on your home page. Make your business name (Charles Smith Travel Photos) easy to find in the list of key words.

3. Use a Meta Tag. This is the group of words (usually two lines, no more than 250 letters and spaces) that talk about the stuff on your web page.

To see an example of a web site where the photos have not yet been supported by a site map, go to www.gaiglobal.org. You can see how photos are used to sell real estate and how the photos could be used to buld a travel photo business. Compare the results to www.Roadlovers.com ad you will see some of the benefits of a site map.

There are more techniques that one can use to attract viewers to our websites. Remember to use accurate and popular keywords - and let the site map do the rest.

JK McCrea

Visi my web site to learn more about the commercial use of photos from past travel.

www.Roadlovers.com

www.gaiglobal.org

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