Get more out of your ads!

Your ads reflect your tone, your mannerisms and the type of company you are. You must view your ad as a means of creating a relationship with your prospect. It is important to say the right things in a way that reflects the character of your business.

When communicating with your prospect, your main concern should be getting their attention. Your headline is therefore a crucial part of any advertisement or mailer you send out - much like we make up over 90% of our opinion of someone in the first few seconds of meeting them, your headline is the smiling face that should make your prospect think; 'Hello, what's this?' rather than, 'Ugh, more junk mail.'

Again, this is all down to experimentation, work out what grabs more people and use it to your advantage. Even then, the main meat of your ad should be carefully worded to ensure that you don't ruin a successful headline. Do your best to downplay any unavoidable aspects of your offer - if you have a higher price than others, try to assure that the extra money guarantees superior quality, and so on. Do whatever you can to make the best of what you're offering your prospect.

But it's hard to put down great offers if you don't have any. Take a look at what you offer and put together an appealing and relevant series of offers and packages that will entice your prospects and give you something to write about. Most companies now do this, typically structuring their offers or services from basic to luxury or from minimal to complete in order to encompass as much of their target demographic as possible. Match the right deal to the right person and half the battle is won already.

The best way to entice a prospect to buy is to offer a risk free trial or extended guarantee. If you offered a five-year guarantee with your product when all of your competition is only offer a one-year guarantee it shows the prospect that you offer the best quality product and it will serve them for a long time.

Make sure that you have your ideal prospect in mind when you are writing the text for your ad. I often will picture the person in front of me. Who are they, what do they do for a living, do they have a family, do they have spare cash or are they on a budget. You need to understand your prospect before you begin to write; only then can you create the text to match their understanding.

Article Source: Free Content Articles Directory

Dave Grooms is a business growth expert. He is dedicated to providing Small Business Help. Visit our Business Growth web site for lots of FREE information on growing your company.

This article is available as a unique content article with free reprint rights.

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