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Critical Tips for Your Online Marketing Efforts

Experience is more or less defined as learning from your mistakes. Online, that can be an expensive proposition. To save you some money, here are a couple of things I have learned over the last 9 years.

1. Blog Trick - Blogs are used for many things these days, but one trick is to use them to get a site indexed in Yahoo, Google and MSN. Simply take the pages off your site and enter them on the blog with a link to the corresponding site page. It works.

2. Using Keywords in SEO - Once you have researched your keywords for SEO, consideration needst to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase.

3. SEO Dead Words – When pursuing a search engine optimization campaign, it is important to focus on relevant keywords. That being said, keep in mind there are words that do not count. These words are fillers such as “the”, “a” and so on.

4. Keyword Research and Tails - When conducting keyword research, people often mistakenly focus on two word phrases. You should look for the tail phrases, which are three to four words. There is less competion for rankings, but still plenty of traffic.

5. The Boring Site Map – Site maps may seem like a boring, unnecessary page of your site. In truth, they are critical. The site map is your safety page if you are doing search engine optimization. It is the page where search engine spiders can find everything.

6. Paying Search Engines for Traffic – Search engines sell traffic through something known as pay-per-click marketing. For most new sites, it is a good way to get immediate traffic. Just make sure you are making more money than you are spending.

7. Monitoring Rankings - Once you start to get rankings in Google, Yahoo and MSN, there is a tendency to check them every day. Don't. It is a huge waste of time. Check them no more than once or twice a week.

8. The Holy Grail of Type in Traffic – Regardless of the type of site you have, your ultimate goal is to get type in traffic. This occurs when a person types in your domain name instead of using a search engine. Amazon.com gets lots of type in traffic.

9. Perfect Internet Business - The perfect online business is whatever you love. It is going to take a lot of work, so figure out your interest and stick with it.

10. MSN vs Google Search Engines - When marketing, you need to know which search engines to focus on. Google has the advantage of controlling the most traffic, but rankings come slowly. MSN will rank sites quickly, but has little traffic.

Obviously, not all of these tips will apply to your site. Still, even a few can make a big difference, so try them out.

Article Source: Free Content Articles Directory

Spencer Pirres is with MarketingTitan.com - an online marketing service.

This and other unique content online marketing tips articles are available with free reprint rights.

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