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Buyers Remorse Destroyed

Buyer's remorse is the emotional state where a buyer feels remorse, regret and doubt after they've bought something. Though it's not necessarily the case, it's usually associated with higher value items such as property, computers etc.

Buyers remorse happens after the sale and if we thing about it, 'buyers remorse' is when the buyer feels remorse but it's after the sale and what's another name for feeling remorse after something has happened? We call it regret. So if you call it buyer's regret you begin to form an insight into what's happening: the buyer didn't make a good decision and now he/she is blaming you for them not doing that!

If buyers remorse occurs before the sale we call it an objection. So the point here is that it's better to have an objection than it is to have buyers remorse and that we need to help the customer make the right decisions and the customer needs to be certain and aware of the fact that he/she is making a good decision.

Foolish or amateurish sales people try to confuse the customer out of his/her objection or make them forget about it or even worse they just lie! Of course they don't realise that when it resurfaces they have to deal with it then. Managers face a problem when the person who sells gets paid commission for selling but doesn't have to deal with the mess that they created!

Whatever you do, don't hammer through a sale and close it when you can see the customer is feeling any sort of doubt or that they're not comfortable in any way! All that will happen is that they'll get buyers remorse.

There are of course different techniques to overcome objections or to resolve them and the author's favourite techniques reside in 'Sleight of Mouth' which is named after the more widely known 'Sleight of Hand'.

'Sleight of Mouth' was named after the infamous 'Sleight of Hand'. Whereas 'Sleight of Hand' has to do with deception, 'Sleight of Mouth' is quite different. It's used to educate the customer subtly without patronising them. The 'Sleight' refers to the subtly and not the deception.

I hope that this article has shown you that you needn't suffer the customer's wrath and they needn't regret buying your product/service.

Article Source: Free Content Articles Directory

To learn more, go to Selling Matters. They are a leading sales training provider in the uk and they also provide sales coaching.

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