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AdWords Management Tips

By: Kirt Christensen

You Are Touching Two Groups Of People



It seems like the following advice is only for real estate people, but the idea applies in a lot of places. There are two kinds of people looking for your business:



1. Someone who resides in your locale - your city or state - who may search for "real estate", "dentist", "churches", or "restaurant" and the results he desires to see are only from the area he lives in. When he comes looking; there you will be.



2. An individual doesn't reside in your locale, (or perhaps Google is not able to determine where he is), nevertheless he is asking for services in your locale. On Google search he types in "movers in Palo Alto", "Palo Alto real estate", or "hotels in Palo Alto", wanting references for Palo Alto only. Perhaps he is vacationing, moving or is interested in investing in Palo Alto.



He may in fact be from Palo Alto. But he could be down in San Diego. Or way out in Orlando. Or in Montreal. Or Sydney, or Tokyo. But he's still searching on Google for you, and he identifies Palo Alto by name.



One way or the other when he comes calling, you are there, ready to answer.



Reaching The First Person



Because you're aiming at these two kinds of people, you can set up two Google campaigns for them, not just one. So here's how. When you're first setting up your campaign, select regional targeting.



Then you will select your country, state/province, city, or group of cities.



Reach The Second Person



If you were advertising for real estate in California, you'd set up a nationwide campaign, possibly even an international campaign, but with local terms like "Visalia real estate" and "Yorba Linda real estate." After all, there are likely to be people from all over the country, and maybe even outside the country, who are doing searches on these terms.



Take a map or a list of cities off of a website and make a keyword list similar to this:



California real estate



LA real estate



Healdsburg real estate



Fresno real estate



Berkeley real estate



Buy homes California



Buy homes San Francisco



Buy homes Bakersfield



Buy a home in Santa Monica



By using the keyword list from the regional campaign (that is a general list) and, with a spreadsheet, combining it (in a mix and match fashion) with a list of cities or towns, you can produce a long, quick keyword campaign.



Using this method you will get a very long keyword list: however 95 percent of them won't get any searches and the remaining 5 percent will likely only get a few. Since it doesn't cost anything to bid on these keywords your risk level is low. When you do get clicks, the bid price is a low 5 or 10 cents. This is not heavy traffic, but you do get a great price on what you do get. Keep buying the general keywords in you regional campaign, but by putting localized keywords in your national campaign you can get some generally inexpensive clicks.



Your real estate Google account would be arranged like this:



Campaign #1: California Targeting Only Group 1: Real estate Group 2: Buy homes



Campaign #2: National Targeting-entire USA Group 1: California real estate Group 2: Buy homes California



By organizing this way you have aimed at getting as much traffic as possible in your local specialty. By using this double canvass you are not only covering your local specialty but you are covering national searchers for your local market.



Google has great features to help you target your customers. You can use your businesses physical address or longitude and latitude to aim at searches within a specified area. You also can customize a coordinate set that you would like to aim for.



Increase Your Ad Talents In A Localized Test Campaign Before Hitting The Nationals



An age-old advertising practice is to test ideas in a smaller market before you spend big bucks to try them out in a larger one. Nowadays, the risks of going national instantly if you have a good product may seem small because after all, you're paying for one click at a time, you can set a daily budget, and you can turn your traffic on and off at will. But that doesn't undo the value of trying your product in one small geographic area first



For instance, if you sell investment tips, you could start with just aiming for the investors in New York State. What is the advantage? You don't have to sweat about your daily budget so much. If your advertising budget is small you can use this smaller market for a week or two or even a month, if it isn't profitable then you don't need to worry, tweak the process until it is more profitable then go national.



At this juncture, you are ready to hit the open world wide market because you took the time to tune your marketing engine and the dollars you spend come back with all their friends in tow. An added benefit this way is great for keeping your competition in the dark about what you are doing, as long as they don't search in your target cities.

Article Source: Free Content Articles Directory

With more than ten years of experience in adwords management , Kirt Christensen, will share his expertise in adwords management, by giving you tips he found that work (and some that don't work). www.netbreakthroughs.com">www.netbreakthroughs.com
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